HEALTH INNOVATION CAMPUS AT LANCASTER UNIVERSITY:
PROFESSIONAL LIFESTYLE PHOTOGRAPHY AND COMMERCIAL INTERIOR PHOTOGRAPHY FOR ADVERTISING CAMPAIGN

Engaging professional lifestyle photography and commercial interior photography for the striking new Health Innovation Campus at Lancaster University.

The innovative campus, dedicated to cutting-edge research and collaboration in the healthcare industry, needed high-quality visuals to support its advertising campaign. I had the pleasure of capturing some of the state-of-the-art facilities and the dynamic atmosphere amongst its tenants - also highlighting elements of the exceptional working and learning environments, the modern architecture and a vibrant community.

"At the heart of the campus’ work is population health and collaboration. It provides a collaborative space where the University and external partners (including NHS, commercial businesses and the local population) can tackle the wider determinants of health, leading to long-term reductions in NHS pressures by helping people live healthier lives and take a personal interest in their own health outcomes."

“The new building has state-of-the-art teaching facilities, including a simulated hospital ward in our Clinical Skills Centre and cutting-edge anatomy suite. This development will really set Lancaster Medical School apart by enabling students to work alongside industry."

As a professional lifestyle photographer and commercial interior photographer, I was excited to photograph the striking Health Innovation Campus at Lancaster University and its provision of exceptional working and learning environments, in what is a holistic building design by architects John McAslan and Partners that is fully sustainable and energy efficient.

HIC was developed in-line with the University’s ambition to establish itself as a major international presence in the field of Health and Medicine.

"Offering maximum flexibility, the promotion of interdisciplinary working and collaboration, the provision of exceptional working and learning environments..'

I focused on the functionality, modern design, and facilities – including a café, quiet reading areas, private meeting rooms, open breakout zones and a business lounge looking to create images that would entice health and care professionals to choose this cutting-edge campus as their base of operations.

Interior photography allowed us to capture just a few of the interior design choices whilst showcasing the comfortable and stylish work environments available.

As an experienced marketing photographer, I worked closely with Lancaster University to understand the goals for the advertising campaign. The work will be featured in a print and online advertising campaign, where it's hoped the images will attract health and care professionals seeking a modern, innovative space to grow their businesses.

I was thrilled to have been part of this project and to have the opportunity to work with the Health Innovation Campus, and whilst this commission centred more on lifestyle photography showing what it's like to work inside, I remain hopeful that one day I get to return to capture more shots of the building itself and the surroundings.