PROPERTY MARKETING PHOTOGRAPHY FOR
'THE LARK' IN NINE ELMS, LONDON
The Lark is a new sustainable and modern residential development in London's new Nine Elms district, managed by global property leaders Pembroke. To effectively market this multi-storey apartment project Pembroke needed high quality property marketing photography and video content that would resonate with potential tenants seeking a stylish and eco-conscious living space.
As a provider of commercial property photography, the brief was clear: showcase the sleek design, contemporary amenities, and sustainable features of the development through captivating visuals that will be used across their digital marketing platforms.
The Lark is a new development in London’s exciting Nine Elms district. Set behind lush gardens, but conveniently close to public transport and shops, The Lark is a community of premium studios and flats and boasts communal gardens, a cinema room, a resident lounge and co-working spaces expertly managed by a 24-hour concierge. And with a commitment to sustainability...
"With concrete accounting for a significant portion of global carbon emissions, engineers have a responsibility to both minimise concrete volumes and reduce the carbon intensity of concrete mixes to deliver a sustainable solution.The Lark is a project where the engineering approach reduced the carbon footprint of via a process through which the grid and slab thicknesses were optimised to reduce the embodied carbon..."
There are additional excellent sustainable credentials on top of those outlined in the build process. Solar panels and herb gardens and planters being just a couple of the reasons. The Lark stands out as an example of sustainable property development and it's why it has been been awarded 'Excellent' from BREEAM and 'Gold' from Wiredscore.
As a commercial interiors photographer I understand the importance of bringing a space to life. I captured the apartments, communal living spaces, and all of the resident amenities, showcasing the spacious layouts and the flow of natural light. The final product was a collection of compelling photographs and video clips that effectively communicated the unique selling points of the project.
The visuals showcase the development's modern aesthetic, highlighting its sustainable features, and capturing the community atmosphere. The project demonstrates the power of property marketing photography in showcasing the value proposition.
